How does Google Pay Per Click Advertising Work?
PPC is a model where the advertiser is charged a fee every time an ad is clicked. Google Ads is a popular PPC among all types of marketing technology. Benefits of PPC include:- Targeted reach: Google pay per click advertising allows you to narrow ad placements very specifically, to show for some specific search queries, locations, time of the day, demographics, interests etc. This way, your ads will reach people who might be interested in them. Measurable results: There are impressions, clicks, conversions, costs and many others which can be tracked to the last detail This makes it easy to monitor and optimize campaigns. Control over budget: It is a way of advertising where you define a daily or monthly budget, and whoever clicks on your ad will be charged until the budget is exhausted. This helps in avoiding unnecessary over expenditure. Flexibility: PPC marketing and advertising essentially can be interfered with, modified or edited rather easily and rather qu