How does Google Pay Per Click Advertising Work?

PPC is a model where the advertiser is charged a fee every time an ad is clicked. Google Ads is a popular PPC among all types of marketing technology.

Benefits of PPC include:-

Targeted reach: Google pay per click advertising allows you to narrow ad placements very specifically, to show for some specific search queries, locations, time of the day, demographics, interests etc. This way, your ads will reach people who might be interested in them.

Measurable results: There are impressions, clicks, conversions, costs and many others which can be tracked to the last detail This makes it easy to monitor and optimize campaigns.

Control over budget: It is a way of advertising where you define a daily or monthly budget, and whoever clicks on your ad will be charged until the budget is exhausted. This helps in avoiding unnecessary over expenditure.

Flexibility: PPC marketing and advertising essentially can be interfered with, modified or edited rather easily and rather quickly. This makes it possible to make quick responses on changes and other optimizations.

Good for all sizes: PPC programs are effective for entrepreneurs of all scales because of its versatility, it is relatively cheap to begin with, and has unique targeting features.

Top placement: With PPC ads, the ads can appear at the top of the SERPS, before the organic results for your brand, thus offering your brand exposure on the results page instantly.

PPC advertising makes it possible for the advertiser to bid for an ad position in a search engine’s sponsored list every time someone searches for a related keyword to the business. For instance, a clothing firm can bid to display the adverts when someone searches for ‘buy clothes online’.

It is a model of internet marketing fees paid by the advertiser to the search engine like Google Ads or Bing Ads where the advertiser pays only when anyone clicks an ad (Pay-Per-Click or PPC). The fee that an advertiser pays per each click varies with competition levels on the specific keyword, and the quality of the ad and its landing page.

It can target an audience easily by selecting keywords, location, devices and others.

Results of the PPC campaign appear on the search results page by clicking keywords. If clicked, it takes the user to the advertiser’s web page, which has been developed for the particular campaign.

Google Ads is an effective PPC management tool that enables advertisers to create new campaigns, control budgets, choose keywords to bid on, create beautiful ads, select landing page URLs and analyze data. Google offers an easy to use, guided approach for the configuration and fine tuning of pay per click advertising. Overall, PPC advertising enables the end user to view the text advertisements that the advertiser has placed and get paid for only each click the user makes to the advertisers’ website. It is not easy to manage PPC campaigns as it requires appropriate keyword research, advertising copy and bid optimization.